Why Isn’t My Business Working? Here’s What You Might Be Missing.
You’ve got the product.
You’ve set up a stall at every market in town.
You’ve launched your services, answered enquiries, maybe even built a decent online following.
But still… the sales just aren’t coming. The bookings aren’t happening. The traction is missing.
It feels like you're shouting into the void.
If you’re wondering, “Why isn’t my business working?”, you’re not alone—and you’re not failing. But you do need to take a step back and look at the bigger picture. Here are some essential questions and areas to examine when your business isn’t moving the way you expected.
1. Are You Just Selling?
This is the most common trap new business owners fall into: pushing the product without creating a connection.
It’s not enough to have a good product or a solid offer. You need to understand why someone would buy it. People buy from businesses they trust. They buy things that solve a problem, fulfill a desire, or make life easier in some way.
So ask yourself:
Are you leading with empathy, or are you listing features?
Are you building a relationship with your audience, or just broadcasting at them?
Are you clearly explaining the benefits of your product or service?
The shift from "Look what I made!" to "Here's how this helps you" is subtle but powerful.
2. Why Is Your Product or Service Worth Buying?
You might believe in what you're offering—but have you made a compelling case for it to others?
Your audience needs to understand:
What problem does this solve?
How will this make their life better, easier, or more enjoyable?
Why should they choose your solution over another?
Clarity is everything. If people don’t immediately understand what your offer is and why it matters to them, they’ll scroll past or walk away. You may need to refine your messaging, simplify your value proposition, or highlight different aspects of your product or service.
3. Is It Correctly Priced?
Pricing can be the silent killer of good business. Too high, and you create resistance. Too low, and you risk devaluing your offer or making your business seem inexperienced.
Ask yourself:
Does the price reflect the value you’re providing?
Have you compared your pricing to others in your market?
Are you confidently standing by your price, or apologising for it?
Remember, people don’t just buy based on price—they buy based on perceived value. If your price doesn’t match the experience or results you’re promising, it can create confusion or mistrust.
4. Is It Unique?
In a saturated market, being “good” isn’t enough. Your product or service needs a clear point of difference. That could be your branding, your tone of voice, your story, your process, or even your values.
Take a step back and ask:
What makes this different from everything else out there?
Why would someone choose this over something similar?
What’s the “so what” factor that helps it stand out?
If you can’t answer these questions confidently, your potential customers probably can’t either.
Step Outside Yourself: See Through the Customer’s Eyes
It’s incredibly hard to be objective when you’re close to your business. But clarity comes when you look at your offer the way a stranger would. Here’s how:
Would I buy this? Honestly. Put yourself in your customer’s shoes. What are they thinking or feeling when they see your product or service?
Is the process smooth? Is buying or booking simple, fast, and accessible—or do people have to jump through hoops?
Have I asked for feedback? Not from friends or family who want to support you emotionally, but from potential customers who can offer real insight.
Am I emotionally tied to this idea? Just because you love your product doesn’t mean it’s viable. It might need tweaking to be more practical or desirable to your audience.
Also, take a moment to separate your self-worth from your business’s success. You are not your product. You are not your latest sale. Your value is not determined by your income.
What To Do Now
You’re not failing—you’re learning. If your business isn’t working, it’s likely because some small things need to shift. That doesn’t mean scrapping everything. It means getting strategic.
1. Evaluate Your Current Position
Start with an honest self-assessment. Where are you getting stuck? What are the signs your audience is giving you? Use my FREE Business Clarity Worksheet to help guide this process.
2. Refine Your Approach
Once you’ve identified the weak points, it’s time to make changes—whether that’s reworking your offer, simplifying your messaging, improving the customer journey, or getting clearer on your audience.
3. Reach Out for Help
You are not expected to know everything about business. And you don’t have to figure it out alone. The smartest entrepreneurs ask for support, seek out mentors, and get feedback from people who’ve walked the path before.
I’m Here to Support You
This is exactly the work I do with my clients—getting unstuck, building clarity, and creating momentum. If you’re ready to take your business seriously and want someone in your corner, I offer free consultations to help you assess what’s next.
Book your free consult now and let’s figure this out together.
