Why Selling a Product or Service Isn’t Enough Anymore, and What To Do Instead.

Not long ago, business was straightforward: offer a product or service people needed, and they’d buy it.

But in today’s fast-moving digital world, that strategy alone just doesn’t cut it. If you want to thrive—not just survive—you need to evolve faster than your competitors and show up in a way that’s real, human, and personal.