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Coaches Journal
Why Selling a Product or Service Isn’t Enough Anymore, and What To Do Instead.
Not long ago, business was straightforward: offer a product or service people needed, and they’d buy it.
But in today’s fast-moving digital world, that strategy alone just doesn’t cut it. If you want to thrive—not just survive—you need to evolve faster than your competitors and show up in a way that’s real, human, and personal.
No One Really Knows What They're Doing - And That's the Truth
I used to believe that adults had it all figured out.
They made educated and calculated decisions based on an encyclopedic knowledge of how the world works. There was one correct way to do things, and if you weren’t serious and "adulty" about it, you were doing it wrong. If you didn’t know what you were doing, people would look down their noses at you in judgment.