Email Marketing Basics

Discover why email is still the most powerful marketing tool
Learn how email marketing lets you speak directly to your audience’s inbox, build genuine relationships, and promote your offers—without relying on unpredictable social media algorithms. This module covers the basics and shows why email is a must-have for every small business.

Low-cost. High-impact. Relationship-driven.
Find out how email marketing helps you build trust, grow your brand, and boost your sales—on a budget.

We’ll walk through the key features to look for—like automation, templates, and list management—and show you how to choose a platform that suits your business. Bonus: we’ll highlight options that comply with Australian privacy laws and offer free plans for beginners.

Grow your list the right way (and legally)
Learn how to attract subscribers using opt-in forms, lead magnets, and landing pages—while staying fully compliant with the Australian Spam Act. We'll cover consent, unsubscribe links, and the privacy must-knows to protect your business and your audience.

Grow your list the right way (and legally)
Learn how to attract subscribers using opt-in forms, lead magnets, and landing pages—while staying fully compliant with the Australian Spam Act. We'll cover consent, unsubscribe links, and the privacy must-knows to protect your business and your audience.

Write emails people actually want to read
Start strong with subject lines that get clicks, content that adds value, and calls to action that drive results.

Save time and sell more with smart email flows
Explore how even simple automations—like welcome emails and follow-ups—can make your email marketing more effective and less time-consuming. Perfect for beginners, and doable on most free plans.

From learning to launching: your next steps
You’ll wrap up by reviewing what you’ve learned, choosing your email platform, setting up your first opt-in form, and writing your first campaign.